About

Hi, I'm Lacy. Denver creator, journalist and marketer.

I moved to Colorado about ten years ago after a Red Rocks show, and I never left. Now I make content for brands that want to reach people who live for this place as much as I do.

Lacy Bursick in a blue blazer, arms crossed and smiling
The background

A storyteller who reads the analytics

I have a B.A. in Journalism from Ball State University, where I studied photojournalism and spent a semester in Buenos Aires learning travel writing and photography. That's where the travel bug bit.

My career started in music media, working with publications, news studios and magazines in Indianapolis, Atlanta and Denver. I covered festivals like EDC, Electric Forest and Bonnaroo, interviewed 50+ artists from Afrojack to Zac Brown Band, and wrote for NUVO, Outfront Magazine, The Untz and Festival Squad. For three years I was the blog manager and social media manager for iEDM and EpicHoodie, writing SEO content that ranked number one on Google for searches like "what to wear to EDC."

From there I spent 8 years on the music marketing side for Denver venues. I was the one managing the content creators and promoters: briefing them, reviewing their content and tracking what actually sold tickets. I've also helped run the creator program for Shabang Music Festival and worked with local venues like The Dahlia.

After years of hiring creators, I moved into the creator space myself. That means you get a creator who thinks like a marketer: clear briefs, on-time delivery, content built around your goals and a recap with real numbers. Pretty content that's also built to perform.

  • 8 yearsmusic marketing for venues
  • 10+ yearsjournalism + digital marketing
  • Creator programsShabang Music Festival
  • 50+artist interviews
  • B.A. JournalismBall State University
  • Denver, COavailable for travel
Black and white portrait of Lacy Bursick
Lacy Bursick among green leaves and flowers
Off the clock

Mountains, music and sourdough

Most weekends I'm hiking, chasing hot springs or catching a show at Red Rocks. I've converted two camper vans and road trip with my two senior dogs, one of them named Disco, because of course.

I'm a festival kid at heart (hula hoops and Kandi included), I'm learning to DJ, and I garden and bake sourdough when I'm home. All of that shows up in my content, which is why it feels lived in instead of staged.

Follow my travels on Lacy Wanderlust ↗
Let's make something

Got a brand, a launch or a big idea?

Tell me what you're working on. You'll get my media kit and case studies in your inbox right away, and a reply from me within two business days.